Work never stops for the Philippines Football League (PFL) management headed by league commissioner Coco Torre after a successful third season that culminated last weekend.
In an interview with Huddle last Sunday at the PFF House of Football in Pasig City, Torre stated that he was pleased by the turnout of the league season, despite the challenges faced getting the local club top-flight scene back on track after the Philippine Premier League (PPL) dissolved after only one matchday last May. “One of the successes we had is that we were able to declare a league champion, complete the fixtures and team standings”, Torre said.
The commissioner also praised the participating clubs for “showing a high level of professionalism” even if a number of it have only recently joined the league and for making progression as the season goes by, resulting in increased competitiveness of matches.
Torre also emphasized the 5 point agenda that he’ll look to implement to help the league develop further: strong brand identity, club business education, match officials development program, league expansion and income generation.
One of the biggest achievements achieved was securing a renowned global brand as league sponsor in Qatar Airways. The management is hoping that the deal will only be the start in terms of luring bigger sponsors in the near future, using current partnerships with the J-League to improve marketing capabilities for the PFL.
Torre plans to bring in more clubs to compete in the Copa Paulino Alcantara, starting next year. He bared a possible partnership with developmental league Ang Liga in the works, with the possibility of adding collegiate teams in the competition next year. Furthermore, he will also be looking for a potential qualifying stage for capable provincial clubs. As per the commissioner, this is in line with his vision to make the Copa as the country’s premier open football competition.